Operating Model Optimization at Bose Consumer Research & Insights
The global CRI team provides essential insights to Marketing, R&D and Product Development. After a reorganization, a streamlined operating model was required to enhance collaboration, consistency and impact.
Category
Operating Model Design
client
Bose
reading time
2 minutes
Challenge Statement & Value Proposition
CRI positioned as a function that reduces risk in product and marketing decisions.
Standardized Intake & Governance Processes
Transparency and quality guarantee through templates, decision matrices and review committees.
Clear Roles & Collaboration Structure
Strengthening cross-functional interaction and supporting junior profiles.
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