Client logo BASF

Service design concept voor HR webtool

The war for talent is something BASF is experiencing every day. That’s why they needed an HR tool. The ambition was to make it a future-proof IT solution with a clear focus on the user. We opted for a service design approach to find an overarching concept that would meet and even exceed the user’s expectations.

Category

Solution Architecture

client

BASF

Reading time

2 minutes

Scope

To clearly define the scope of the tool, an analysis of the requirements was conducted based on personas and the internal employee journey, in order to establish clear prioritization.

“For the development of our new webtool, supporting the different HR processes of BASF Antwerp, ACOMPANY provided the service design concept.”

Tom
De Roover

Head of Business Process Management and Information Management BASF

Wireframes & service design

After various mappings to get a clear overview of the needs, a service design concept was created and described more thoroughly using wireframes.

Image of a notebook showing the HR tool that ACOMPANY helped set up at BASF
Image of a laptop showing the screens that BASF HR employees see in the new HR application.
Image of a laptop displaying the slogan ‘Service design meets engineering’. In the background, a wall covered with many post-it notes is visible, clearly the result of an intense brainstorming session.

“The creative touch of ACOMPANY together with their customer centric approach led to a very intuitive user interface. Because of this, HR staff members were enthusiastic to start using the new tool from day one.”

Tom
De Roover

Head of Business Process Management and Information Management BASF

HRconnectIT

In the Steer phase, we project-managed the HRconnectIT webtool by conducting project planning, drafting the business case, keeping to the budget and scope, and reporting to senior management.

Frequently asked questions about digital transformation

How does ACOMPANY approach digital transformation projects with clients?

ACOMPANY follows a structured approach that starts with a thorough business analysis and evolves into strategy, roadmap, and implementation. From the very beginning, business and IT are aligned to ensure that projects not only work technically, but also create real value for the organization.

The cases show how ACOMPANY applies a range of services, from strategic guidance and enterprise architecture to implementation and change management. Depending on the client’s needs, this can be an end-to-end engagement or a targeted use of specific expertise, always with attention to the bigger picture.

Every collaboration starts from the same foundations, but is adapted to the client’s specific context. Based on the business analysis and strategic choices, the necessary steps are defined and the services with the greatest impact in that environment are selected.

ACOMPANY supports organizations not only in strategy and architecture, but also in execution. Through program and project management, change management, and hands-on support, we ensure that plans are translated into concrete results and that projects stay on track.

A key part of the approach is creating alignment between business objectives and IT solutions. Through enterprise architecture and solution design, it becomes clear how processes, systems, and technology work together to create value and support future changes.

In practice, clients often combine multiple services, such as strategy formulation, enterprise architecture, roadmap development, and change management. This combination ensures that both the direction and execution of digital transformation are well aligned.

Yes. While ACOMPANY offers an end-to-end approach, organizations can also rely on specific services, such as developing a roadmap, guiding an RFP process, or supporting a change initiative. In all cases, we maintain a clear view of the broader organizational context.

ACOMPANY operates in a vendor-neutral way and focuses on value creation rather than technology alone. By taking a holistic approach that considers processes, technology, and people together, we deliver sustainable solutions that align with both the strategy and the reality of the organization.

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