Creating Relevance in a Transformation Journey at Mediahuis
Mediahuis, the international media group, was in full transformation. However, employee buy-in was limited — the relevance of the plan wasn’t sufficiently clear.
Category
Change Management
client
Mediahuis
reading time
Clarifying Relevance
A custom survey combined quantitative and qualitative insights to reveal perceptions, motivations and concerns.
Defining Vision and Direction
A challenge statement and strong narrative aligned with what employees truly value.
Next Steps & Adjustments
A revised approach — shifting from top-down communication to engagement and co-creation, fostering ownership and sustainable change.
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